We had a brainstorming session with one of our clients who’s in a spot we know many of you can relate to: their business is growing, but they feel stuck in “running mode” instead of “growing mode.”


They’ve hired an exceptional employee who now handles 95% of the on-the-job work. While this has freed the owner to focus on growing the business, it’s also sparked a fear:

What happens if this employee leaves?


Here are the key takeaways from our discussion:


Understand What Drives Them: Sit down with your top talent and have a heart-to-heart. Find out what truly matters to them—whether it’s more money, flexibility, recognition, or growth opportunities.


Involve Them in the Bigger Picture: Key employees often want more than a paycheck. Giving them a say in decisions, like hiring or business direction, can deepen their connection to your company.


Be Willing to Share the Rewards: If their impact is outsized, their rewards should reflect that. This doesn’t always mean more money—it could be tailored perks that show you value their contributions.


Create a Sticky Work Environment: By aligning their role with their strengths and aspirations, you make it harder for them to imagine working anywhere else.

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